Magazine Publishing

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  • 語言:英文
  • ISBN:9780844233567

Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the creativity of the field. Sections introduce the field and give a historical and social context, look at planning and organizing a magazine, and explore editorial, design, production, legal, and ethical issues.